Thanks to Flashcode technology, brands are now able to offer any kind of content and in any unusual place. In the frenzy run towards a competitive client relationship management, this tool is an outstanding innovation allowing to differentiate and expand a truthful interactivity with its public, in a playful way.
What is it?
Flashcode is a matrix code, a reunion of juxtaposed points or squares based on a Datamatrix norm. That is to say a high density bi-dimensional symbology, allowing to represent a considerable quantity of information on a limited surface.
How does it work?
For the brand user its purpose is simple: with the help of his/her smartphone, he/she scans the bar code and the application (or Datamatrix player) and sends it to the related content that matches. Everything or so is possible: indirection towards a Facebook page, mobile website, mobile application, or more, a photo gallery, videos or a slide show…
| As it reads the Flashcode, the application deciphers the numerical index allowing retrieving, on a central server of indirection or directory, the necessary information to set off the expected action. |
While this reading depends on using a smartphone, the user must also possess the application allowing him/her to scan the Flashcode. Nothing is simpler: the application is on hand for most operating system (IPhone, Android, etc).
Even better, a brand with a strong mobile marketing can include the Datamatrix player in its mobile applications, so to ease interactions with its public.
Where to use it?
Flashcode restrictions are very limited. It is thus easy to integrate to a multitude of supports: packaging, wobbler, advertisement, mail, brochure, point of purchase, leaflet, etc. Every printed or digital support, which allows an easy reading by a smartphone, fits.
Flashcode enables thus to pad the marketing tool kit which is generally proposed to a company.
The brand can then enlarge the outreach of its communication, involving its target to discover its messages. According to their interest, these linked contents can even cover with a potential for viral sharing, coming from users towards their communities.
How to implement it?
Tractr has been strongly concerned by this technology and its application environments, these past months, so to complete its proficiency areas. Already in charge of developing two projects, the agency is now capable to enable Flashcode conception and implementation strategies.
Tractr offers thus nice perspectives to advertisers to strengthen their customer relationship. « Daring has genius, power, and magic » once said Johann Wolfgang Von Goethe. According to us, an innovative brand too.
